Marketing and Audience Strategy Services

Effective approaches to marketing and communications evolve rapidly, requiring steady leadership and constant evaluation. Our consultants have decades of experience doing just that at top arts and cultural institutions globally, and are ready to put that first-hand knowledge to work for you. Whatever your challenge, our services are designed to help you move your organization forward.

Marketing Strategy & Direction

Stand out and achieve your revenue and brand goals.

Marketing Assessment

Refocus or refresh your institution’s marketing plan.

Marketing Structural Consultation

Optimize team structures and external resourcing.

Audience Analysis & Research

Identify how feedback from your audience can influence marketing strategy.

From Our Clients

Belvoir St Theatre

“The work that Rani Haywood and Tom O’Connor Consulting Group has done with the team at Belvoir St Theatre has been instrumental in shaping the development and implementation of our marketing function, audience development and ticketing strategies.” - Aaron Beach, Executive Director

Carnegie Hall

“The TOCG team has been an exceptional thought partner and a great extension of our team at Carnegie Hall. Their thoughtful, curious approach and thorough understanding of institutional needs is a unique asset that we value deeply.” - Sara Villagio, Chief Marketing Officer